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FIBA


A Dynamic Hybrid Event for Live and Online Audiences

The Challenge

FIBA, the International Basketball Federation, was organising the first official draws to take place at its state-of-the-art headquarters, the incredible hand-shaped ‘House of Basketball’.

To make the 2015 U19 World Championships Official Draws a real success, the Federation needed to adapt the complex structure of the building to a live event format, and broadcast the draws live through its official YouTube channel.

The Solution

Responsible for stage design and set-up, all AV and technical production and live streaming, MCI worked closely with the FIBA team to create an engaging and dynamic environment for participants onsite, as well as for those tuning in at home.

Lasting Results

Players, federations, FIBA officials and VIPs all had a great time, with many making note of the great venue and staging.
MCI’s high quality live streaming provided uninterrupted coverage to over 4,200 viewers tuning in through the official FIBA YouTube channel.
The engaged onsite and online audience also helped take the evening’s results social, with high engagement on social media channel Twitter.
FIBA was delighted with MCI’s creative and digital solutions, and is looking into working with MCI on future hybrid events.