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International Press Institute

Celebrating Freedom with Creative Events

The Challenge

The International Press Institute (IPI) had selected to host its 2014 World Congress in Cape Town, South Africa.

Over the past 20 years, the world has seen dramatic changes in the media across the globe, including South Africa - a country that transitioned from a brutal apartheid regime to a thriving, open, multi-racial, democratic society. As one of the oldest press freedom organisations in the world to witness both historical transformations - IPI wanted to return to South Africa to create a conference with maximum impact.

IPI and the local host – Print and Digital Media SA, engaged MCI as a strategic event partner to help make this happen.

The Solution

While IPI focused on developing a content rich programme, MCI developed and delivered a number of seamless event solutions, from state-of-the-art technical services to a comprehensive registration system and local marketing assistance.

MCI supported programme development with creative solutions to enhance the impact of content, and organised social functions to treat attendees to Cape Town’s finest cuisine, wine and entertainment, working alongside the local committee to ensure that the event made a positive impact and left a lasting memory for congress delegates.

Lasting Results

  • Attended by key stakeholders, editors and leaders in media from across the globe, key press issues were addressed around freedom of the press, with the event receiving extensive media coverage globally.
  • IPI was delighted with the professional and innovative management of the event.
  • IPI received many compliments regarding the originality and the organisation of the congress, and were delighted with MCI’s creative solutions which helped engage and activate their audience.