MasterCard was hosting its EU Business Summit in conjunction with the Champions League Final 2014 in Lisbon. MCI was brought on board to create an innovative experience to strengthen the MasterCard brand.
MCI’s creative experts designed an impactful and engaging 2-day format. Digital engagement solutions were introduced to the summit for the first time, including an innovative event app combining programme information with tips related to the local area and pushing personalised messages to provide a tailor-made experience for each customer.
“According to our clients, one of the best meetings ever!"
- Javier Perez, President of MasterCard Europe