MCI Ireland Menu

What We Do

FMCG & Consumer Services

With global consumer numbers rising rapidly and the marketplace becoming increasingly crowded, companies in the fast-moving consumer goods (FMCG) and consumer services industries need innovative new strategies to gain a competitive advantage.

Successful brands are building loyalty in mature markets through innovative shopping experiences, whether online or through experience-driven stores, and tapping into emerging markets with comprehensive market research and thorough product customisation.

Growing consumer interest has turned sustainability into a business imperative, putting increased pressure on companies to better manage complex supply chains and driving a boom in brands defined by their responsible business practices.

At the same time, the shared economy in which communities use network technologies to rent, borrow, exchange, barter and share goods and services is helping people do more with less and driving a dramatic shift from ownership to access.

Our industry experts are here to help you successfully manage these fast-changing priorities.

Whether looking to build brand loyalty by giving consumers new and innovative experiences, grow sustainably in emerging markets or manage increased stakeholder expectations, our tailored solutions will strategically engage and activate new and existing audiences in order to help you stand out from the crowd.